Author: Romney d'souza

How To Use Social Media To Promote Your Business?

We often hear people saying that using social media is a necessity and that we can’t live without doing it. This is totally true. And it is all the more true for businesses nowadays. You simply cannot make your business thrive without using social media to promote it and make it popular.

But when it comes to learning what a business needs to do in order to use social media appropriately, things often get unclear. So here are the things you definitely need to do if you want to make sure that you are using social media well.

  • Select up to three social media networks. There is an increasing number of social media platforms available that all offer great things. It can be hard to decide which ones to choose. So, depending on your needs and the nature of the product/service you want to sell, choose your networks wisely. If you are targeting younger audiences, it is undeniable that Snapchat is a must for you. If you want to keep things very professional and serious, Twitter Followers are the best option and you can get 100 followers from websites like Tweetnfollow. If you want to reach the largest audience possible, you should consider Facebook seriously, as it is the world’s number 1 platform. Instagram or Pinterest are best when your business is related to fashion and well-being for example, or to things that need to attract your customers by catching their eye. To maximize the benefits of using social media, you should be present and active on three platforms. If you are having trouble getting decided, let’s say the classic Facebook-Twitter-Instagram combo is a safe one.


  • Do not just inform people, get them involved and engaged. The aim, when you use social media for marketing is to get better results than traditional advertising techniques, get instant popularity and more profit. If you have created a clothing brand, for example, do not just create folders with your summer and winter collections. Do not just bombard people with hard and raw facts about your clothing items. Make it subtle. Make it a habit to post a “look of the day picture” regularly, make surveys to gather information about your audience, ask questions to your followers and incite them to interact with you, have regular special offers, special deals and discounts going on regularly to make people want and need to keep up-to-date with your brand’s profile. In short, try to make things fun for people and make them want to know more about you.


  • Do not hesitate to have recourse to social media advertising. Boost your sales by sponsoring the content you share. You can also try buying followers etc if you want to speed up the process. Do not take such options too lightly. We live in a society where customers have too many things amongst which they have to choose. There are too many things available and obviously, everyone cannot afford to buy every single thing that seems to be attractive. So, it is necessary to make your product or service stand out and to make it more visible for potential customers.

This being said, it is time to make sure you try all these tips so that your online marketing efforts are not wasted.

A complete overview of the new concept of social listening

social listeningSocial media marketing is becoming necessary for the brand day by day and also social listening is, as it grants your brand insights about industry and customers. Once you have complete identification and understanding of the trends online, you can change your products accordingly and add features to them. You can easily create contents which would be liked by the customers and you can monitor the brand of yours by making the strategies that other companies are using. Other than this, is you are fresh and new in the market, you can start different campaigns by using the trends and ways which have been used so far. Here are some tips to guide you that how social media listening can be used in promotion of a brand and that are as follows:

1- Learn about the behavior of your audience on all social media channels

While planning to market your business on social media, you need to have complete information regarding the audience of yours. You need to have complete knowledge about the preferences and choice of the targeted audience of yours and what type of contents are liked and appraised by them. Using this technique and then modifying your brand’s strategy accordingly will be fruitful for your brand in order to get huge customer following for your brand (for Instagram, you can buy active instagram followers). There has been a research which shows that it has been always used to have a complete knowledge about the history of something you are engaged with so that you can handle the issues and problems according to the pre-existent and pre-used methods and strategies. Social listening helps the companies to monitor the brand’s performance and also to have the complete record of the customers’ services that have been available in past so far and this is something which is important for the image of the brand.

2- Track the health of your brand

Social listening is important with an aspect that it helps the companies to know that how the general public is determining their brand and how they can improve their brand image or make changes to the people’s perceptions about their brand. By having this information, a company can get the best solutions for its brand and highlight the problems that could cause the brand to lose identity and then find the solution to overcome those problems.

3- Creation of new Campaigns

You can create new campaigns for your brand which might be so beneficial in order to captivating new markets and getting a large customer base for your brand. Just by listening to the conversations of the customers of your brand through different social media platforms, will let you make a strong place in the market for your brand.

There are so many platforms for social media listening and to help your brand in finding the solution for the existing and predicted problems and they include Hootsuite, TweetReach and Sprout Social. These platforms offer you to tactics and tools so that you could do better social media marketing of your brand.

Why learn more about Ibn Battuta everyday

Ibn Battuta

Knowing about great travelers and keeping a record of their experiences is a good thing. This provides exposure to a person and the general knowledge about traveling is improved. Ibn Battuta was a really great traveler and his voyages are considered to be exceptional in the history of traveling. Ibn Battuta Association should be known by every person who has a love for traveling and exploring the world. He visited multiple places and explored the culture and customs of various areas so the knowledge about him provides a lot of insight into the past. Here are some of the reasons for which it is important to know about Ibn Battuta every day.


He went through multiple adventures. A person understands the beauty of world when he steps out from his comfort zone and sees the trend of the world. At a really early age, he went out of his house and explored the whole world alone. He went through a lot of things and gained multiple experiences. These adventures also made him experience from different hardships. He suffered from multiple diseases and almost died many times but still, he survived. These incidents and stories bring motivation in people. Today the traveling is not that much difficult and once a person is motivated towards doing it, it offers multiple great experiences in life.


Among the work done by Ibn Battuta, his writings are really famous. After coming back to his homeland after 24 years, he started writing the travel journals about the places he visited. These journals contain the in-depth details about the areas and the experiences he had. His friend Ibn Juzayy helped him in writing these travel diaries. These things offer the readers an in-depth insight about the early ages and how people use to behave. The customs and rituals are pretty clear in these documents. Ibn Battuta went through cultural shock many times during his journey because of the difference in opinion and customs of the Western world and Islamic world.

Legacy of Ibn Battuta

It is not just about Ibn Battuta. His efforts left a mark on the world and now many people are inspired by the work he has done. Because of this, a lot has been done after him to remember how great he was. Especially in the Arab and Muslim world, there are many things which make people remember him. The most significant one is Ibn Battuta mall which is built in Dubai. The whole building has the theme of traveling to inspire people. There are many TV programs and movies that feature this character or show the encouragement towards the traveling.

Along with these reasons, Ibn Battuta definition is being told to students and children to inspire them towards taking initiatives. Traveling history is incomplete without the work of Ibn Battuta. He was also a judge in Morocco after coming back from the voyage and his exceptional learning experience helped him a lot in this regard.